What is photo metadata?
Most cameras and phones save extra information inside every photo, in a format called EXIF. It can include the exact GPS coordinates where the picture was taken, the date and time, the phone or camera model, its settings and the software used to edit it. Other blocks, called XMP and IPTC, can hold captions, author names and editing history.
That data is invisible when you look at the picture, but anyone who downloads the original file can read it. A photo of your front garden can reveal your home address; a photo sold online can reveal where you live and what phone you own.
How to remove EXIF data
- Select or drop one or more JPG, PNG or WebP photos above.
- Check the “Before” panel to see what each file contains — a red warning appears if it has a location.
- Download the clean copy. The original on your device is not changed.
Does removing metadata reduce quality?
No. This tool cuts the metadata blocks out of the file without re-encoding the image, so every pixel stays exactly the same. Two things are kept on purpose: the colour profile, so colours don’t shift, and — for photos taken in portrait — the single rotation flag that tells apps which way up to show the picture. Nothing in either identifies you.
Is it private?
Yes. Everything happens inside your browser; your photos are never uploaded. You can even disconnect from the internet after the page has loaded and it will still work.
Remove location on your phone or computer
Prefer to do it on your device? These are the built-in options, checked against each maker’s own help pages.
iPhone
For a single share: in Photos, select the photo, tap Share → Options and turn off Location — you’ll see “Location Not Included” (Apple’s guide). To remove it from the photo itself: open it, tap More → Adjust Info → Adjust Location → No Location.
Android
Google Photos can only remove locations it estimated or that you added; a location saved by the camera stays in the file you send (Google Photos Help). Turn off the location setting in your Camera app for future photos, and use the tool above for photos you’ve already taken.
Windows
Right-click the photo → Properties → Details → Remove Properties and Personal Information, then choose Create a copy with all possible properties removed. Share the copy.
Mac
In the Photos app, select the photos and choose Image → Location → Hide Location, then check the exported file before sharing.
Selling something online?
Run your listing photos through the tool above and check that the “After” panel shows no location. Metadata removal can’t hide what is visible in the picture itself — house numbers, street signs, car plates or reflections — so look at the photo the way a stranger would.
How to check the result
Drop the downloaded copy back into the tool: the “Before” panel should say no metadata was found. On Windows you can also open the copy’s Properties → Details and confirm the GPS section is empty.
Which files are supported?
JPG, PNG and WebP. iPhone HEIC photos aren’t supported yet — share them from the Photos app with Location turned off (above), or convert them to JPG first. For JPG files we keep the colour profile and, for rotated photos, the single orientation flag; everything else is removed without re-encoding the image.
Sharing a photo instead?
When you upload an image to PictureToLink to get a link, all metadata — including GPS — is removed automatically before it is stored, and the image is compressed to load faster. Need a smaller file? Try the image compressor.